Organicallygrowngroup's Blog


Organically Grown “Gets Naked or Goes Organic” at Sunset Sessions!

The 15th annual Sunset Sessions is now a beautiful memory. Held this year at San Diego’s luxurious Rancho Bernardo Inn, Michele Clark’s Sunset Sessions is a music industry event that gives recording artists a chance to be heard by music supervisors and radio programmers. I would like to thank all of the great recording artists who stopped by the Organically Grown booth. We asked all of the musicians to “Get Naked or Go Organic,” choosing to take off their non-organic tees and replace it with one of Organically Grown’s organic t-shirts. Cotton covers 2.5% of the world’s farmable land, and is the world’s second most heavily sprayed crop; conventional cotton requires 1/3 pound of toxic chemicals to make just one t-shirt, adding up to hundreds of millions of pounds each year. I was surprised that the concept of organic cotton and organic clothing was new to so many artists, but then again, that’s why we were there…to let the creative community know about the destruction caused by conventional cotton production, because they are the ones with the voice who will get the message out!

Image

The "Creating Change" panelists

I don’t know how Michele Clark manages to do all the amazing things she does, in putting together this event each year. We met with so many amazing new and emerging artists, and it was especially satisfying to meet and interview reggae legend Jimmy Cliff. It was also great to be on the “Creating Change” panel with Conor Gaffney from Café Gratitude & co-producer of May I Be Frank, Stephen Powers from Agape International, Bushwalla, Erica Krusen from MusiCares and Jim Lindberg, the former lead singer from the band Pennywise. Also on the panel was my dear friend Kevin Lyman, who made the 60-plus tour buses on the Vans Warped Tour change to biodiesel fuel when, at the time, it was not the most economical thing to do.

Image

Jason Mraz perfroming "I'm Yours"

Jason Mraz lit up the stage with an intimate concert catered by Chipotle, who use fresh avocados grown on Jason’s orchard to make their guacamole, and use about 25% organic beans in their food. Jason got his big break at Sunset Sessions with “I’m Yours,” which would eventually be nominated for a Grammy Award, and would spend 76 weeks on Billboard’s Hot 100, breaking the record for the most weeks spent on the chart. As a major star, it was great to have Jason back as an alumni. From everything I know about him, from spiritually supporting the musical efforts of his friends like the Makepeace Brothers and Bushwalla, as well as Michele’s efforts, more important than being a star, he is a gentleman.

Image

Lucinda Williams performing

Thanks again to Michele for allowing Organically Grown to be a sponsor of this amazing event, and to all the artists who performed, and whom we interviewed. Not only did we get to interview many amazing artists, it turns out we have made friends. We will be posting the videos of these interviews in the next few weeks.

By Bob Stein, co-founder of Organically Grown

Advertisements


Get Naked or Go Organic at Sunset Sessions!

Image

Organically Grown is proud to be a sponsor of this year’s Sunset Sessions, to be held Feb. 16-18 in San Diego. Recording artists, radio program directors (the people who decide what songs are played on the radio), record company executives, and music supervisors (the people who help decide what songs will be placed in films, television, commercials and video games) will convene to listen to performances by both well known and up and coming recording artists. The roster includes Jason Mraz, Lucinda Williams, Everlast, Eve 6, Jimmy Cliff, Wayne Coyne and many new artists.  There are 54 artists playing during three days and nights of music!

At Organically Grown, our greatest challenge is to get the message out as to the devastation caused by conventional cotton production. At Sunset Sessions, we will be asking artists to Get Naked or Go Organic. If they are wearing anything that is not organic, they either have to get naked or put on an organic cotton t-shirt by Organically Grown. It should be a lot of fun, while also getting out our message.

In addition, for the first time at Sunset Sessions, there will be a panel called Creating Change: Socially Spiritually and Environmentally, that I am proud to be a part of. Moderated by Sunset Sessions Manager Chris Wrightsman, the panelists include Conor Gaffney from Café Gratitude & May I Be Frank, Stephen Powers from Agave International, Bushwalla, Kevin Lyman, founder of the Vans Warped Tour (and one of the greatest guys in the world), Erica Krusen from MusiCares and Jim Lindberg, the former lead singer from the band Pennywise.

We will keep you posted, and be sure to follow us on Facebook and Twitter for up-to-the-minute insanity, great photos, and videos during Sunset Sessions.

By Bob Stein, co-founder of Organically Grown